W+ Vimeo OTT Cookie Notice

Last updated: February 23, 2026

W+ is a content streaming service and branded application (the “Service”) owned by Maljack Productions, Inc. dba Watermelon Plus (“we/us/our”) and hosted on Vimeo’s content streaming service platform (“Vimeo OTT Service”). We are a Producer, as defined by Vimeo’s OTT Data Processing Agreement. This Privacy Notice describes our processing of your personal information, including the types of Personal Information we process when you use the Service, the purposes for which we process that Personal Information, the other parties with whom we may share it, and the measures we take to protect the security of the data. It also tells you about your rights and choices with respect to your Personal Information, and how you can contact us or Vimeo about our privacy practices. This Cookie Notice forms part of the W+ Privacy Notice.

Cookie Basics

A cookie is a small text file that is stored in your web browser that allows Vimeo or a third party to recognize you using a unique identifier.

Who sets them: First-party cookies are set by Vimeo OTT. Third-party cookies are set by Watermelon Plus, including analytics providers and advertisers.

What they do: “Essential” cookies enable services we offer. “Non-essential” cookies help us understand how our services are being used (i.e., analytics) and deliver advertisements. Some cookies may track you across multiple websites you visit (including ones not operated by us) to help deliver advertisements that may be relevant to you.

How long they last: Cookies may be either “session” or “persistent.” A session cookie expires (i.e., is deleted) when you close your browser. A persistent cookie remains until it expires or you delete the cookies via your browser settings. Expiration dates are set in the cookies themselves and may vary in length, depending on the purpose of the cookie.

Cookies Found on Vimeo OTT Services

We use all types of cookies in our web-based services. Our websites include https://vimeo.com/ott/ and the sites that we host on behalf of Producers (“Producer Sites”), e.g., the Watermelon Plus streaming website.

W+ Streaming Website: When you visit the W+ Streaming Website, Vimeo OTT and third parties authorized by Vimeo OTT, the Producer, or both, will set cookies in your browser. Vimeo OTT sets first-party, essential cookies to enable certain features and remember your preferences. For example, cookies keep you logged in, allow you to purchase items, and maintain your language and volume settings. Third parties set cookies for both essential and non-essential purposes including analytics (e.g., Google Analytics) and advertising (e.g., Google Ads, Meta Business Tools).

W+ App: Producer apps do not use cookies, but may use tracking technologies to, for example, authenticate you as a registered user, allow you to use the app’s features, and help the Producer understand how the app is being used. You cannot opt out of these mobile tracking technologies, but you may delete the app and use the web version instead.

Vimeo OTT video player: Vimeo OTT’s embeddable video player uses first-party cookies that we consider essential to the video player experience. Please note that a third-party website may place cookies of its own. We have no control over third-party websites or the cookies they set.

Changing Your Cookie Preferences

You may limit the cookies set in your browser by taking the steps described below. Note that declining cookies may impact your ability to use our services.

Vimeo - Do not sell or share: You can opt out of Vimeo’s selling sharing of your data for advertising purposes via the "Your Privacy Choices" link in the footer of Vimeo’s websites on pages where data is collected for purposes of selling or sharing, and opting out is effective on a go-forward basis.

Browser settings: You may change your browser’s settings to delete cookies that have already been set and to reject new cookies. To learn more, visit the help pages of your browser:

Firefox
Chrome
Safari
Microsoft Edge
Internet Explorer

You may also visit our sites in your browser’s “private” or “incognito” mode, in which case cookies will be set, but deleted when you close your browser.

Opt-out (EU users): Users from the EU may opt out of non-essential cookies by selecting that option in preferences tab. Upon opting out, we will, to the extent possible, delete any non-essential first party cookies in your browser and remember your cookie preference for your next visit. Please review your browser settings to remove third-party cookies.

Third-party advertising opt-outs: Certain third parties provide ways to opt out of advertising cookies across multiple sites. You can learn more by visiting the sites of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://www.aboutads.info). In addition, there are third-party plug-ins and apps that help manage cookies.

Google cookies: How Google uses information from sites or apps that use our services", (located at www.google.com/policies/privacy/partners/. Google provides ways to manage or opt out certain of its advertising cookies (https://adssettings.google.com) and analytics cookies (https://tools.google.com/dlpage/gaoptout). "You may read Google’s Privacy Policy at https://policies.google.com/.

Similar Technologies

Vimeo OTT, their service providers, and partners may collect information about you via additional automated means such as Internet or other electronic network activity information, pixels, and/or web beacons when you interact with our ads, mobile apps, or visit our websites, pages or other digital assets. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is a technology that helps us identify when content has been accessed or visited. A “pixel” is a transparent image embedded into webpages, emails, or digital ads.

The Internet and/or Device Information we collect in this manner may include: IP address, browser type, operating system, mobile device identifier, geographical area, referring URLs and information on actions taken or interaction with our digital assets.

Vimeo OTT uses technologies that resemble cookies to help track user activities and preferences. For example, they may use web beacons (tiny graphics with a unique identifier embedded on web pages or emails) to track your activities and communicate with cookies. You cannot opt out of web beacons used on webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only.

Opt-out: Users may opt out of non-essential cookies by selecting the option below. Upon opting out, we will, to the extent possible, delete any non-essential first party cookies in your browser and remember your cookie preference for your next visit. Please review your browser settings to remove third-party cookies.